Reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. Rod Judkins has studied successful creative thinkers from every walk of life, throughout history. Drawing on a range of reference points -- from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk -- he distils a lifetime's expertise into a this book. You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.