ISBN: 1555704387

Description: xxi, 221 pages : illustrations ; 28 cm.

Notes:

• Includes bibliographical references (pages 209-213), Internet addresses and index.
• LSC 9405

LCCN: 2001059642

Control Number: 185735

Series:

• How-to-do-it manuals for librarians
• How-to-do-it manuals for librarians ; no. 119
• How-to-do-it manuals for libraries
• How-to-do-it manuals for libraries ; no. 119.

Subjects:

• Advertising -- Libraries -- United States -- Case studies.
• Libraries and community -- United States -- Case studies.
• Library cards -- United States.
• Public libraries -- United States -- Marketing -- Case studies.

Genre: Case studies.