ISBN: 9783598220326

Description: xvi, 366 pages : illustrations ; 22 cm.

Notes: Includes bibliographical references.

LCCN: 2007465949

Control Number: 220168

Series:

• IFLA publications
• IFLA publications ; 125.
• IFLA publications, ISSN: 0344-6891
• IFLA publications, ISSN: 0344-6891 ; 125

Subjects:

• Libraries -- Marketing -- Congresses.
• Libraries -- Marketing.
• Library administration -- Congresses.

Genre: Conference papers and proceedings.

Other Authors:

• International Federation of Library Associations and Institutions. Management and Marketing Section.
• Mullins, James L., 1949-