ISBN: 9781610396660

Edition: First edition.

Description: viii, 322 pages : illustrations ; 25 cm

Notes: Includes bibliographical references and index.

Contents:

• Introduction : "Hello, are you lost?"
• The instructions: a futurist's playbook for every organization
• When cars fly: understanding the difference between trend and trendy
• Survive and thrive, or die: how trends affect companies
• Finding the fringe: seek out the unusual suspects
• Signals matter: uncovering hidden patterns
• The "Uber for X" trend: ask the right questions
• Is it really awesome?: know when the timing is right
• If this, then that: a formula for action
• Greetings, robot overlords: pressure-testing your strategy
• Reverse-engineering the future.

LCCN: 2016028425

Control Number: 2352204

Subjects:

• Business forecasting.
• Strategic planning.
• Technological innovations.