ISBN: 1403476519

Description: 64 pages : color illustrations ; 27 cm.

Other Title: Advertising and marketing

Notes:

• Includes index.
• Includes bibliographical references (page 61) and index.

Contents:

• Why use advertising?
• The advertising business/industry
• Targets and channels
• Advertising's history
• Running an advertising campaign
• Advertising techniques
• Advertising and you.

LCCN: 2005015146

Control Number: 247482

Series:

• Influence and persuasion
• Influence and persuasion.

Subjects:

• Advertising -- Juvenile literature.
• Advertising agencies -- Juvenile literature.
• Advertising and children -- Juvenile literature.
• Marketing -- Juvenile literature.