"The World Trade Organization estimates that global trade in environmental goods and services will be worth US $1.9 trillion by 2020. Canadian entrepreneurs have a tremendous opportunity to meet the needs of this market here, and internationally. Starting a Green Business in Canada is an essential business guide. It includes chapters on: Global trends driving green business; Attractive green business opportunities; Consumer attitudes; The role of governments; Starting operations; Greening a start-up business; Financing a business with crowdfunding and other sources; Effective green marketing; Chapter that reviews classic business and environmental books Starting a Green Business in Canada is jam-packed with practical information for people starting a business. It features case studies of successful companies from across the country. Timely, it will be an invaluable tool to people starting a business in this fast growing sector."-- Provided by publisher.