Item Details
ISBN: 9780062880246
Description: pages cm
Notes: Includes bibliographical references.
Contents:
- The pioneers
- The first business reformer : Robert Owen (1771-1858)
- Man with a thousand partners : James Cash Penney (1875-1971)
- The businessman who "cleaned up the world" : William Lever (1851-1925)
- Kisses sweeter than wine : Milton Snavely Hershey (1857-1945)
- Creating an enduring enterprise : James Lincoln (1883-1965)
- New forms of incorporation and governance : John Spedan Lewis (1885-1963), and John Joseph Eagan (1870-1924)
- Johnson and Johnson's rollercoaster ride : Robert Wood Johnson (1893-1968) and james Burke (1925-2012)
- Great genes : Levi Strauss (1829-1902) and his heirs
- Marks and Sparks : Michael Marks (1863-1900) and the Marks and Sieff families
- The golden era
- Leadership as an art : Max de Pree (1924- )
- Too much of a good thing : William C. Norris (1911-2006)
- Business mavericks : Ken Iverson (1925-2002); Robert Townsend (1920-1998); Herb Kelleher (1931-); Bill Gore (1912-1986) and Terri Kelly (1963-)
- The patricians : Thornton Bradshaw (1917-1988), j. Irwin Miller (1909-2004), Edwin Land (1909-1991), John Whitehead (1922-2015), and Roy Vagelos (1929- )
- Environmentalists, or capitalists? : Anita Perella Roddick (1942-2007) and Tom Chappell (1943-)
- Lever Redux : Ben Cohen (1951- )
- Capitalists of a different stripe: Yvon Chouinard (1938- ), Jack Stack (1949- ), Robert Beyster (1924-2014), and others
- Yesterday, today, and tomorrow
- Looking back : what we have learned
- Looking forward : the prospects for enlightened corporate leadership
- Conclusion: difficile est bonum esse
- Endnotes.
LCCN: 2018024870
Control Number: 2627154
Publisher: New York : HarperCollins, [2018]Subjects:
Genre: Biographies.