ISBN: 9780062880246

Description: pages cm

Notes: Includes bibliographical references.

Contents:

• The pioneers
• The first business reformer : Robert Owen (1771-1858)
• Man with a thousand partners : James Cash Penney (1875-1971)
• The businessman who "cleaned up the world" : William Lever (1851-1925)
• Kisses sweeter than wine : Milton Snavely Hershey (1857-1945)
• Creating an enduring enterprise : James Lincoln (1883-1965)
• New forms of incorporation and governance : John Spedan Lewis (1885-1963), and John Joseph Eagan (1870-1924)
• Johnson and Johnson's rollercoaster ride : Robert Wood Johnson (1893-1968) and james Burke (1925-2012)
• Great genes : Levi Strauss (1829-1902) and his heirs
• Marks and Sparks : Michael Marks (1863-1900) and the Marks and Sieff families
• The golden era
• Leadership as an art : Max de Pree (1924- )
• Too much of a good thing : William C. Norris (1911-2006)
• Business mavericks : Ken Iverson (1925-2002); Robert Townsend (1920-1998); Herb Kelleher (1931-); Bill Gore (1912-1986) and Terri Kelly (1963-)
• The patricians : Thornton Bradshaw (1917-1988), j. Irwin Miller (1909-2004), Edwin Land (1909-1991), John Whitehead (1922-2015), and Roy Vagelos (1929- )
• Environmentalists, or capitalists? : Anita Perella Roddick (1942-2007) and Tom Chappell (1943-)
• Lever Redux : Ben Cohen (1951- )
• Capitalists of a different stripe: Yvon Chouinard (1938- ), Jack Stack (1949- ), Robert Beyster (1924-2014), and others
• Yesterday, today, and tomorrow
• Looking back : what we have learned
• Looking forward : the prospects for enlightened corporate leadership
• Conclusion: difficile est bonum esse
• Endnotes.

LCCN: 2018024870

Control Number: 2627154

Subjects:

• Businesspeople -- United States -- Biography.
• Entrepreneurship -- United States -- History.

Genre: Biographies.