The Sephora story : the retail success you can't make up
2020
Book
Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It's the cosmetic birthplace for the iconic Kardashian contour. And it's a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.
Item Details
ISBN: 9781400220588
Description: xxi, 167 pages : illustrations ; 22 cm.
Notes:
- Place of publication taken from publisher website.
- Includes bibliographical references and index.
Contents:
- Sephora timeline
- Introduction
- The early years
- From boutique to a beauty empire
- Innovation in selling cosmetics, skincare, haircare
- From the glamorous to the scandalous
- The future of health, beauty, wellness
- Conclusion
- Business lessons and opportunities.
LCCN: 2020931344
Control Number: 2908291
Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2020]Series:
Subjects: