Practical marketing for the academic library
2022
Book
"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"-- Provided by publisher.
Item Details
ISBN: 9781440872228
Description: xviii, 137 pages : illustrations ; 24 cm
Notes: Includes bibliographical references and index.
Contents:
- Building Your Team
- Defining Your Areas
- Marketing for the Mind
- Marketing from the Heart
- Diversity, Equity, and Inclusion
- Assessing the Program
- Marketing to Faculty, Staff, and Administration.
LCCN: 2021058387
Control Number: 3231447
Publisher: Santa Barbara, California ; Denver, Colorado : Libraries Unlimited, an imprint of ABC-CLIO, LLC, [2022]