Why do some franchises consistently win, while others may never get to see their players names etched on the Cup? Why do some teams draft poorly and others draft all-star teams? Why do some teams just seem to know how to win? In 'The Franchise', Athletic sportswriter Craig Custance delves into the behind-the-scenes stories about the people at the top who make the biggest decisions in hockey. The players win, but its the people up in the box who break down every aspect of their teams, execute the hard decisions, and make the magic happen.