Becoming Elizabeth Arden the woman behind the global beauty empire
2025
Large Print
An acclaimed biographer examines the life of the woman who revolutionized the beauty industry and help women to embrace glamour by pioneering innovative approaches to marketing and advertising and a holistic understanding of health and beauty. Illustrations.
Item Details
ISBN:
- 9781420520644
- 1420520644
Edition: Large print edition.
Description:
- 975 pages (large print) : illustrations ; 23 cm
- large print
Notes: Includes bibliographical references (pages 915-967).
Contents:
- Beginnings
- The beauty culturalist
- Changing the face of America
- Building a national beauty brand
- The new woman and the Arden look
- An empire of health
- The beauty of friendship
- Fashioning the American woman
- Exercising modern perfection
- Inventing color harmony
- More beginnings, and endings
- Maine chances
- Business savvy during hard times
- Marketing value
- New directions
- War begins in Europe
- Beauty and morale
- "For beauty on duty"
- The end of World War II
- The horsewoman
- "Beauty is power"
- Maine chance Phoenix
- Maine chance mania
- Rounding out the fifties
- The not-yet-swinging sixties.
Control Number: 3371784
Publisher: [Waterville, Me.] : Thorndike Press Large Print, 2025.