ISBN: 0764552775

Description: xxviii, 346 pages : illustrations ; 24 cm + 1 CD-ROM (4 3/4 in.)

Notes: Includes index.

LCCN: 00108216

Control Number: 383567

Series:

• --For dummies
• --For dummies.

Subjects:

• Advertising -- Handbooks, manuals, etc.
• Public relations -- Handbooks, manuals, etc.

Genre: Handbooks and manuals.

Other Authors: Bly, Robert W.