Item Details
ISBN:
- 9781555701376
- 155570137X
Description: iii, 115 pages : illustrations ; 28 cm.
Notes: Includes bibliographical references (pages 111-113) and index.
Contents:
- Why do we need good customer service?
- Examples of good customer service
- Customer service in a marketing framework
- Management philosophy and commitment
- Employee as a customer
- Staff training
- Problem solving and complaint management
- Reward and recognition: the key to employee motivation
- Market research
- Implementing your customer service program
- 52 ways to keep your customers for life.
LCCN: 94006277
Control Number: 49722
Publisher: New York : Neal-Schuman Publishers, [1994]