ISBN: 9781118298800 (pbk.)

Description: x, 324 p. : ill. ; 24 cm.

Other Title:

• Assessing your business concept
• Guide to assessing your business concept

Notes: Includes bibliographical references and index.

Control Number: 876363

Subjects:

• Business planning.
• Dragons' den (Television program)
• Marketing research.
• Small business -- Planning.

Other Authors: Vyge, John, 1966-