ISBN: 9781592537808 (pbk.)

Description: 223 p. : col. ill. ; 26 cm.

Notes: Includes bibliographical references.

Contents:

• What is user-centered design (UCD) and why do we need it?
• Collaborating with your team and your client
• Goals, users, and success criteria
• Getting to know your users
• Know your competitors
• Content is king
• Guide, motivate, and engage the user
• Building sitemaps and wireframes
• Branding the experience
• What can you learn from usability testing?
• If you build it, they won't always come - marketing the experience
• Watch, learn, and adapt - how can you apply UCD after a design has been
• Completed
• Looking into the future - what's next for user experience?

LCCN: 2012007628

Control Number: 903427

Subjects:

• Graphic arts.
• Industrial design.
• Interactive multimedia.
• System design.
• User interfaces (Computer systems)

Other Authors: Nunes, Jason.