ISBN: 1563086123

Edition: Second edition.

Description: xvii, 187 pages : illustrations ; 25 cm

Notes: Includes bibliographical references (pages 169-173) and index.

LCCN: 99031433

Control Number: 92262

Subjects:

• Advertising -- Information services.
• Advertising -- Libraries.
• Information services -- Marketing.
• Information services -- Planning.
• Information services -- Public relations.
• Libraries -- Marketing.
• Libraries -- Public relations.
• Library planning.