Focuses on helping students to become informed consumers by identifying advertising techniques and by describing how incentives, values, and shopping habits influence purchasing decisions.
Item Details
ISBN:
9780792287001
0792287002
Description: 32 pages : illustrations ; 23 cm.
Notes: Includes index.
LCCN: 2002282282
Control Number: 956601
Publisher: Washington, D.C. : National Geographic, [2002]
