Selling on Amazon

Description

Additional Information

With hundreds of millions of active customers worldwide, Amazon is one of the most powerful platforms for aspiring entrepreneurs and small businesses to reach new markets. However, building a successful and sustainable Amazon business requires more than simply listing an item for sale—it demands an understanding of platform logistics, product viability, seller fees, and strategic listing design.

Join Zoom session via: https://us02web.zoom.us/j/84676233857?pwd=6ACIx4w7RvfTuxOfBidoV2GyycHkay.1 

Whether you are looking to start a flexible side hustle or expand an existing retail brand into e-commerce, this comprehensive, beginner-friendly workshop provides a clear, step-by-step roadmap to get you up and running on Amazon with confidence.

What You’ll Learn

Introduction to the Amazon Ecosystem:

• Gain a foundational understanding of how the Amazon marketplace operates and what it takes to succeed as a third-party seller in today’s e-commerce landscape.

Fulfillment Strategies: FBA vs. FBM:

• Learn the fundamental differences between Fulfillment by Amazon (FBA)—where Amazon stores, packs, and ships your orders—and Fulfillment by Merchant (FBM)—where you handle fulfillment yourself. We’ll analyze the pros, cons, overhead costs, and operational demands of each to help you choose the best fit for your business model.

Product Research & Selection:

• Discover how to identify high-demand, low-competition products, analyze market trends, evaluate customer reviews, and determine practical profit margins before investing in inventory.Account Setup & Requirements:
• Walk through the step-by-step process of establishing your Amazon Seller Central account, including required documentation, account types (Individual vs. Professional), and best practices to avoid common onboarding delays.

Creating High-Converting Listings:

• Explore how to create compelling product detail pages. We will cover title formulation, bullet points, keyword integration, photography guidelines, and pricing strategies to maximize visibility in search results.

Demystifying Amazon Fees:

• Break down the true costs of selling on Amazon—including referral fees, monthly subscription costs, FBA fulfillment rates, and storage charges—so you can accurately project your profit margins and avoid costly surprises.

Who Should Attend?

• Aspiring entrepreneurs and small business owners looking to enter e-commerce.
• Existing makers, creators, or retailers wanting to expand their distribution to Amazon.
• Anyone interested in exploring passive or active online income streams with practical, real-world guidance.

Part of RPL's commitment to supporting small business and economic development in Regina. If you have any questions about our Business, Personal Finance or Careers programs, please contact Tim at 306-777-6013 or txie@reginalibrary.ca   

*Registration required

23 spots available