ISBN:

• 9780470287231
• 0470287233

Description: xvi, 252 pages : illustrations

Notes:

• Includes index.
• LSC 29.95

Contents:

• Foreword
• Acknowledgments
• ING Direct today: the business case for being a rebel with a cause
• The guy in the cape: leading from the front
• Pixie dust: powered by purpose
• The dirty dozen: we could be heroes
• Clicking: the conundrum of advertising
• You say you want a revolution?: the opposite of a bank
• Saving the savers: walking the talk
• It takes a village: building the orange brand nation
• The money on the table: winning the battle, losing the war
• Steering by the stars: beyond managing
• Herding cats: how to snatch defeat from the jaws of victory
• Peeling the orange: a guided tour of the orange code, and what it means to us
• Appendix A: orange milestones - an ING Direct time line
• Appendix B: the voice of advocacy
• About the authors
• Index

LCCN: 2008026311

Subjects:

• Banks and banking -- United States.
• Banks and banking.
• ING Direct.
• Internet banking -- United States.
• Internet banking.

Other Authors:

• Philp, Bruce, 1958-
• Philp, Bruce, 1968-