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Book jacket
Big fat lies : advertising tricks
—Burstein, John, 1949-
2008

Book

Item Details

ISBN:

  • 9780778739319
  • 9780778739135
  • 0778739139

Description: 32 pages : color illustrations ; 28 cm.

Notes: Includes index.

Contents:

  • Ads. Ads. Everywhere
  • Will you hop on the bandwagon?
  • Want to sing a jingle?
  • Who do you trust?
  • Like the look?
  • Does this food have style?
  • Advertising strategies
  • Analyzing ads
  • Finding out about healthy foods
  • How to make a great decision
  • Setting and getting to your goals
  • Becoming a health advocate
  • Toward a healthier lifestyle
  • Glossary
  • For more information
  • Index.

Publisher: St. Catharines, Ont. : Crabtree Pub., [2008]
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