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Did You Mean?Scott David Merman
Book jacket
Fanocracy : turning fans into customers and customers into fans
—Scott, David Meerman, author.
2020

Book

"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on...
Book jacket
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, video, and newsjacking to reach buyers directly
—Scott, David Meerman, author.
2024

Book

"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most sign...
Book jacket
The New Rules Of Marketing & Pr How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly.
—Scott, David Meerman.
2015

EBook

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-wo...
Book jacket
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach your buyers directly
—Scott, David Meerman.
2007

Book

...
Book jacket
The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
—Scott, David Meerman.
2014

Book

...
Book jacket
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
—Scott, David Meerman, author.
2017

Book

...
Book jacket
Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
—Handley, Ann, 1963-
2011

Restricted EAudiobook (NNELS)

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of comp...

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